TFCU member Haftu learned what being a member of a credit union is really all about when he started talking to TFCU employee Pricilla. |
When a person walks into one of our branches or gives a call
to our call center, our goal is to help that person select products and
services that best meet their needs – in other words, we use “consultative”
approach. What we do is listen, ask
questions, and based on that conversation we recommend solutions. Consumers
come to our branches seeking to satisfy a particular financial “need” like a car loan, a checking account, a home loan,
even to seek answers on retirement.
Sometimes a member simply decides that a credit union isn’t
for them and they come in to close their account. That was what happened with Haftu, a member
since 2010, he hadn’t really figured out what the credit union could do for him
so he came in to close his account.
Originally friends had told him that Credit Unions were a great place to
get a loan so he decided to open an account before he really knew what he was
going to do with the account, figuring once he was ready we would be here for
him. But after two years Haftu realized
he never really used the account and he decided that he no longer needed
it. He came into our Miramar branch to
close his account, and was helped by Priscilla.
There was an immediate spark to their conversation as they talked about
their families—nothing really to do with banking, or Haftu’s account. For the first time since 2010 Haftu saw what
makes a credit union different.
Haftu explains it this way,
“Priscilla treated me as if she owned the company. She acted as if she had the authority to
solve my problems. She has a genuine
smile and cared about me. She made me
realize that I did not want to close my account, and that this is ‘right where
I belonged’.”
By peeling away the layers and discovering Haftu’s real
needs, Priscilla was able to suggest products and services that would work
perfectly to help meet Haftu’s financial needs.
Priscilla combined what she learned from listening to Haftu with her
knowledge of the products we have to offer in order to identify a need that
Haftu had not realized existed. During their conversation she learned that
Haftu had a vehicle that was financed through a dealership. She did some research on that loan and found that
we could lower the interest rate and the payment. The new payment and terms of the loan were easy
to work into Haftu’s budget needs. His
monthly payments are lower and he is now saving money!
Haftu told us,
“I did not think I was in a position to lower my payments. Not only was Priscilla able to do this, but
she also set me up with a program which delayed my first payment for 90 days! Even if I had not qualified for the auto loan
I knew that I would not be closing my account.
Priscilla did everything she could to help me. I will spread the word that the first place
to go for any banking needs is Tropical Financial Credit Union!”
Haftu found out what we here at Tropical Financial have known for years...when you're a member at TFCU you're Right Where You Belong!
^Amy