The Value Of A Relationship

As a member of Tropical Financial, Ken
knows who he can count on, even in the tough times.

The payoff for establishing a good relationship with all our business partners comes when we least expect it.  Life is easy when the going is good, when difficulties begin to arise, things get tougher and we all learn who our real friends and partners are.It is not difficult for a company to have a mission and a vision, and then find ways to tell everyone that they are living up to their written statements.  When we do what we say we do, we don’t have to tell everyone, but then everyone will tell you!

This is an email we received from our member, Ken:

Wow, what an experience.  Gone are the days you walk into a dealership and walk out with a car.

My special needs certainly represented a problem.  Thank for working so diligently to get me the loan.

This loan represents the beginning of the next segment of my life.  The vehicle and the loan is the first step to rebuild my credit that stands shell shocked from the construction crunch.

You clearly went above and beyond to gather the information to re-butt each problem and situation.

Tropical Financial is the place to bank!

Every time I cash a check at a bank they ask me to open an account with their bank.  This how I reply:

I ask them if their bank would call to instruct me on a quicker, less costly way to receive money from Canada.  Because my credit union did! 

I ask if they would know me by name when I enter the door?  My credit union does and at more than one location!

As you know, I'm loud enough and I make sure that everyone hears Tropical Financial is the place to bank.

Thanks again.

Looking forward to a long financial relationship.

 

 

Members of Tropical Financial Credit Union can count on our continuous commitment to helping them find ways to make their financial lives easier and better.  In this particular case, Ken found that his relationship with the credit union provided a huge payoff when he needed it most.Tropical Financial has provided all basic banking products and services to Ken and his business. Ken has relied on the expertise of the Tropical staff to help him with all his banking needs.  For the most part, Ken managed his business and Tropical provided a banking platform than allowed him to focus on his business and not his banking.

Ken owns a Kitchen remodel and design company.  In his own words:  “Life was good for many years.  Then someone flipped the switch”.  The economic downturn and the impact on the construction industry placed a tremendous burden on the business and on Ken’s personal finances. 
The economy is improving, and with that, consumers are beginning to make improvements to their homes.  Ken’s business is improving and he is back on track. 

When Ken called TFCU for a business vehicle loan, our staff worked to find a way to get Ken the loan he needed.  Instead of just looking at Ken “on paper”, we took a look at the whole person.  We look for reasons to say “yes”.  In Ken’s case, we were able to see how hard he struggled to meet his obligations.  We understood that his financial difficulty was not caused by frivolous overspending, but was the result of insurmountable circumstances over which he had no control.

Credit unions seek to establish a relationship with their members.  The focus is not on a single product, a checking account, or a loan.  The focus is on understanding our member’s needs and providing the best possible solutions for their day-to-day financial strength.

And like Ken, we are looking forward to a long relationship!

^Steve

Ken's story was also shared in a recent Sun Sentinel article